Bio
Christine Petersen leads TripAdvisor for Business, a division focused on redefining the way the tourism industry markets to travelers. Petersen oversees B2B initiatives & revenue streams, including Business Listings & Partnerships. Petersen joined the company in 2004 and, as CMO , she oversaw tremendous growth of site traffic, revenue, content & membership. Her team exponentially increased user engagement & user-generated content with the launch of maps, video, brand building & new CRM programs.
